Keep Memory Alive’s “Month of Memories” Raises Money for Alzheimer’s Disease

Media Contact

MacKenzie Ruta 702.219.5601

LAS VEGAS – Keep Memory Alive will once again commemorate November with “Month of Memories,” an annual community-wide fundraising campaign in support of National Alzheimer’s Disease Awareness Month and National Family Caregiver Month.

From dining or carrying out at local restaurants to collecting small change, there are a variety of ways to raise funds to fight the devastating disease that affects many of the patients at Cleveland Clinic Lou Ruvo Center for Brain Health, and their family and friends who serve as dedicated caregivers.

“During this time of uncertainty, our commitment to our patients and their families has remained steadfast,” said Keep Memory Alive Vice Chairwoman and Co-Founder Camille Ruvo. “The funds raised during Month of Memories are used to provide world-class care and resources to those living with Alzheimer’s right here in our community, including our free education and support programming. We’ve successfully transitioned these programs to virtual platforms, allowing us to extend our reach and bring friendship and support to patients and their families in the comfort of their own homes. We are all part of the solution and are appreciative of all supporting participants.”

Some staggering statistics:

  • Alzheimer’s disease is the only top 10 cause of death in the U.S. that cannot be prevented, cured or even slowed.
  • Alzheimer’s disease is a looming public health crisis and by 2050 will affect 13.8 million people and cost $1.1 trillion.
  • According to the Alzheimer’s Association, Nevada has the third fastest growing dementia population in the country with Alzheimer’s as the sixth leading cause of death.
  • Between now and 2025, the financial cost of Alzheimer’s disease and other forms of dementia to Medicaid in Nevada will increase 49%, from $185 million to $275 million.

Information can be found at Businesses wishing to participate can call 702.263.9797 or email

Dining at a Distance

Enjoy a night-in or a night-out dinner with special prix fixe menus at local restaurant partners. Purchase a voucher through Nov. 13 at for a multi-course meal available either for dine-in or carry-out at CHICA, Delmonico Steakhouse, Emeril’s New Orleans Fish House, Heavenly Pies, Lawry’s The Prime Rib, Trustworthy Brewing Co. or Yardbird Southern Table & Bar. Vouchers are good through Nov. 30.

Additionally, other restaurants, bars and retailers will offer specialty cocktails and in-store promotions from Nov. 1-30, including El Dorado Cantina, Ellis Island, El Super, Lee’s Liquors, Mariana’s Markets, Mt. Charleston Lodge, Pit Stops, Smith’s Food & Drug, Sprouts, Short Line, Taphouse, Terrible Herbst, The Kitchen at Atomic, Therapy, Total Wine, Trattoria Reggiano and Village Pubs.

Penny For Your Thoughts

Penny For Your Thoughts is a small change virtual or in-person fundraising campaign that benefits the  support programs offered at the Lou Ruvo Center for Brain Health at no cost to patients and their caregivers. Students from Irwin & Susan Molasky Jr. High School, Wilbur & Theresa Faiss Middle School, Sig Rogich Middle School and Victoria Fertitta Middle School will hold collections from Nov. 16-19 to gather small change. Last year, students raised over $24,000.

50/50 Online Raffle

Keep Memory Alive will host its first 50/50 online raffle from Nov. 9-20. Tickets start at $10 each and the winner will be announced on Facebook Live on Nov. 20 at 1 p.m.

For event updates, upcoming announcements or additional information, visit or follow on Instagram, Facebook and Twitter at @CCNevadaKMA.


Media Contacts

OneSeven Agency: keepmemoryalive@onesevenagency.com315.561.1433

Cleveland Clinic Lou Ruvo Center for Brain Health: MacKenzie Ruta,, 702.219.5601


About the Lou Ruvo Center for Brain Health:
Cleveland Clinic Lou Ruvo Center for Brain Health, which opened in 2009, provides expert diagnosis and treatment for individuals and families living with Alzheimer’s disease, Lewy body, frontotemporal and other dementias; Parkinson’s and Huntington’s disease, multiple system atrophy and other movement disorders; and multiple sclerosis. With locations in Cleveland, OH; Weston, Florida and headquarters in Las Vegas, Nevada, the center offers a continuum of care with no-cost opportunities for the community to participate in education and research, including disease prevention studies and clinical trials of promising new medications. An integrated entity, Keep Memory Alive, raises funds exclusively in support of the Nevada location. For more information visit,

About Keep Memory Alive:
Keep Memory Alive, whose mission is to provide enhanced treatment and ultimately cures for patients and their families suffering from neurocognitive disorders, raises awareness and funds in support of the Cleveland Clinic Lou Ruvo Center for Brain Health. By supporting Keep Memory Alive and its fight against neurodegenerative diseases such as Alzheimer's, Huntington's, Parkinson's, ALS and memory disorders of all kinds, we can ensure progress towards better treatments and ultimately cures will occur in Las Vegas.  For additional information, call (702) 263-9797 or visit