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July 16, 2025/Nevada

Keep Memory Alive’s Annual Summer Festival & Rodeo Returns Aug. 9-10

For the first time, this annual fundraiser benefiting Cleveland Clinic Nevada will feature a hand-curated showcase of luxury automobiles set against the stunning backdrop of Lake Tahoe

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A rodeo participant rides a horse at Shakespeare Ranch.

LAKE TAHOE, Nev.Keep Memory Alive’s annual Summer Festival & Rodeo returns on Saturday, Aug. 9 and Sunday, Aug. 10 at the historic Shakespeare Ranch, a private estate in Glenbrook, for more western fun with the addition of a luxury car show experience to raise funds in the fight against neurodegenerative diseases across Nevada.

The weekend of fun and fundraising kicks off on Saturday, Aug. 9 with a rodeo featuring bulls, bucks, barrels and BBQ, live music, dancing, kids’ activities, refreshing summertime cocktails, and a live and silent auction. Tickets are $2,500 per adult and $250 per child (17 and younger). Children four and under are free with a ticketed adult. Doors open at 3 p.m.

Festivities continue on Sunday, Aug. 10, with an intimate car experience reception from 5-6:30 p.m. on the shores of Lake Tahoe, showcasing a curated collection of rare and luxury cars. Attendees will enjoy a multi-course dinner prepared by celebrity chefs and TV personalities Antonia Lofaso and Scott Conant, paired with craft cocktails, fine wines, and entertainment from Chicago Rewired, a premier Chicago ® tribute band, and mentalist Collin Cloud, a semi-finalist on season 12 of America’s Got Talent. Hosted by Keep Memory Alive Co-founders, Camille and Larry Ruvo, Kristen and Porter Felton, and the National Automobile Museum, tickets are limited and $3,500 per adult.

This year, the Summer Festival and Rodeo will recognize Barton Health with the Community Leadership Award for their longstanding commitment to serving the Lake Tahoe community.

“We are proud to recognize the entire Barton Health team — from frontline caregivers and volunteers to medical staff and leadership — for their exceptional dedication to the health of the Lake Tahoe community,” said Larry Ruvo, co-founder and chairman of Keep Memory Alive. “Their steadfast commitment to compassionate, high-quality care mirrors our own mission at Cleveland Clinic Nevada, and we are deeply grateful for the vital role they play in supporting the health of our neighbors up north.”

“We are honored to receive this recognition,” said Dr. Clint Purvance, President & CEO of Barton Health. “At Barton Health, our physicians and care providers are not only skilled professionals, but also compassionate leaders dedicated to delivering exceptional care every day. Their commitment to the health and well-being of Lake Tahoe’s residents and visitors is at the heart of everything we do.”

Proceeds from the weekend support Cleveland Clinic Nevada’s work to find, fund, and facilitate the most effective and innovative research, treatment, and educational support programming for patients and their families affected by brain disorders, including Alzheimer’s, Parkinson’s, Huntington’s and multiple sclerosis.

For more information, sponsorship opportunities, or to purchase tickets, call (702) 263-9797 or visit keepmemoryalive.org/summerfest. Stay connected on Instagram (@clevelandclinicnevada) and Facebook (facebook.com/clevelandclinicnevada).

Photos available for download HERE.

About the Lou Ruvo Center for Brain Health:

Cleveland Clinic Lou Ruvo Center for Brain Health, which opened in 2009, provides expert diagnosis and treatment for individuals and families living with Alzheimer’s disease, Lewy body, frontotemporal and other dementias; Parkinson’s and Huntington’s disease and other movement disorders; and multiple sclerosis. The center offers a continuum of care with no-cost opportunities for the community to participate in education and research, including disease prevention studies and clinical trials of promising new medications. An integrated entity, Keep Memory Alive, raises funds exclusively in support of the Nevada location.clevelandclinic.org/Nevada.

About Keep Memory Alive:

Keep Memory Alive, whose mission is to provide enhanced treatment and ultimately cures for patients and their families suffering from neurocognitive disorders, raises awareness and funds to supportCleveland Clinic Lou Ruvo Center for Brain Health. By supporting Keep Memory Alive and its fight against neurodegenerative diseases such as Alzheimer’s, Huntington’s, Parkinson’s,and memory disorders of all kinds, we can ensure progress towards better treatments and ultimately cures that will occur in Las Vegas. For additional information, call (702) 263-9797 or visitkeepmemoryalive.org.

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