Keep Memory Alive to Honor Smokey Robinson and Kenny “Babyface” Edmonds at 25th Annual Power of Love® Gala on Oct. 16

LAS VEGAS (July 30, 2021) – Keep Memory Alive will honor legendary musicians Smokey Robinson and Kenny “Babyface” Edmonds at the 25th annual Power of Love® gala on Saturday, Oct. 16, at Resorts World Las Vegas. Tickets are on sale now at keepmemoryalive.org.

Considered one of the prominent events in Las Vegas, the Power of Love® gala generates the majority of funding for Cleveland Clinic Lou Ruvo Center for Brain Health in providing top-level services, care and resources to patients and their caregivers in the fight against neurocognitive diseases including Alzheimer’s, Parkinson’s, Huntington’s, multiple system atrophy, multiple sclerosis and more.

The highly anticipated evening of friendship and philanthropy will feature performances from a notable list of artists to be announced at a later date, along with gourmet cuisine from celebrity chefs Wolfgang Puck and Bobby Flay, and exciting live and silent auctions with priceless products and experiences. K.T. Lim, CEO & Chairman of Genting Berhad and developer of Resorts World, will receive the Keep Memory Alive Global Community Leadership Award in honor of his outstanding accomplishments and generous philanthropic support for those with neurodegenerative disease.

“As we’re celebrating our 25th year of Power of Love®, we wanted to do something big and different, so for the first time we are honoring two acclaimed entertainers,” said Keep Memory Alive Founder and Chairman Larry Ruvo. “Smokey and Babyface have been such dedicated supporters throughout the years, helping to bring awareness to the devastating diseases the Lou Ruvo Center for Brain Health researches and treats, and we are honored to celebrate them and their illustrious careers.”

“Another change this year is moving our location to Resorts World Las Vegas,” continued Ruvo. “As the first integrated resort to be built on the Las Vegas Strip in more than a decade, Resorts World Las Vegas is introducing a new era of hospitality to the city, and it’s only fitting to present Mr. Lim with the Global Community Leadership Award for all he’s done not only in Las Vegas, but around the world. Under his guidance, Genting has invested in research and development for cutting-edge technologies, treatments and ways for early detection of Alzheimer’s disease, including establishing a dementia day care center in Kuala Lumpur to provide care for patients as well as training and support for caregivers. You won’t want to miss this year – we’re pulling out all the stops so expect big surprises.”

During the course of his 50-year career in music, Motown legend Robinson has accumulated more than 4,000 songs to his credit, first dominating the R&B scene through the 1960s and early ‘70s as a member of The Miracles, then as a solo artist. Chart-toppers include “Just to See Her,” “Quiet Storm,” “Shop Around,” “You’ve Really Got a Hold on Me” and “I Second That Emotion.” His numerous awards include the Grammy Living Legend Award, National Academy of Recording Arts and Sciences Lifetime Achievement Award, an Honorary Doctorate from Howard University, Kennedy Center Honors and the National Medal of Arts Award from the President of the United States. He has also been inducted into the Rock ‘n’ Roll Hall of Fame and the Songwriters Hall of Fame.

Edmonds is one of the most celebrated creative forces in music history, having earned 12 Grammy Awards, 26 number one R&B hits, more than 200 top 10 R&B, over 50 top 10 pop hits and hundreds of millions of streams and sales worldwide. Industry awards and honors include the Soul Train Music Awards, BMI Awards, NAACP Image Awards, American Music Awards and BET Walk of Fame Award. He received a star on the Hollywood Walk of Fame and was inducted into the Songwriters Hall of Fame. After losing his mother to Alzheimer’s in her mid-70s, Edmonds joined the fight with Keep Memory Alive.

For more Power of Love updates, upcoming announcements or additional information, visit keepmemoryalive.org or follow on Instagram @ccnevadakma, Twitter @ccnevadakma and facebook.com/ccnevadakma.