Locations:
SearchAndre Machado, M.D., Ph.D., and Cynthia Kubu, Ph.D., explain why multitasking doesn't work, at TIME.com
Cleveland Clinic News Service | 216.444.0141
We’re available to shoot custom interviews & b-roll for media outlets upon request.
CCNS health and medical content is consumer-friendly, professional broadcast quality (available in HD), and available to media outlets each day.
images: 0
video: 0
audio: 0
text: 0
In a column for TIME, Andre Machado, M.D., Ph.D., chairman of Cleveland Clinic’s Neurological Institute, and neuropsychologist Cynthia Kubu, Ph.D., explain that multitasking is impossible for nearly all people, in nearly all situations. The neuroscience is clear: We are wired to be mono-taskers. One study found that just 2.5% of people are able to multitask effectively. And when the rest of us attempt to do two complex activities simultaneously, it is simply an illusion. Read the rest of column at Why Multitasking Is Bad for You.
