Cleveland Clinic and TikTok Collaborate to Support National #MaskUp Campaign

Efforts aimed at encouraging public to help limit spread of COVID-19

Media Contact

Angela Smith 216.318.6632

Cleveland Clinic and TikTok have joined forces to motivate the public to wear facemasks.

Cleveland Clinic recently joined more than 100 leading health systems across the U.S. for a public health campaign called #MaskUp, making an urgent plea for all Americans to wear masks to help limit the spread of COVID-19.

To support this campaign, TikTok is working with Cleveland Clinic to amplify this important message to their users. As one of the only health systems currently sharing content on TikTok, Cleveland Clinic will host a special version of the #MaskUp campaign video on its TikTok channel. In addition, the video will run in prominent in-feed ad space for two weeks, through ad credits provided by TikTok, which are a continuation of TikTok’s commitment to COVID-19 relief efforts including enabling trusted organizations to share crucial public health information and meaningfully engage the TikTok community.

@clevelandclinicOur healthcare workers are working hard to keep you safe. Show your appreciation. Wash your hands, practice social distancing + wear a mask. ##MaskUp♬ original sound – clevelandclinic

The #MaskUp campaign comes as the trend of COVID-19 cases and deaths continue to grow at an alarming rate. More than 12.3 million Americans have tested positive for the virus leading to more than 257,000 deaths.

Within the first week of the national campaign launching, another 19 health systems have signed on to show their support, joining hundreds of other hospitals across the country in encouraging their local communities to wear masks.

Within 24 hours of Cleveland Clinic debuting content on its TikTok channel as part of this unique collaboration, the video had more than one million views. This demonstrates the power of short-form content platforms to involve people of all ages in this important public health effort.

Recent studies from the U.S. Centers for Disease Control and Prevention have shown that facemasks effectively limit spread of the COVID-19 virus, protecting wearers as well as those around them. In addition to masking, the CDC suggests minimizing non-household contacts, maintaining a physical distance of at least six feet, and limiting the amount of time around others, especially while indoors.

The country has reached a tipping point. If current trends continue, hospital leaders are increasingly concerned that shortages of healthy caregivers will make it difficult to handle a rapidly increasing number of patients. While vaccines are showing great progress and promise, no one knows when those vaccines will be ready for widespread use. In the meantime, everyone must remain vigilant, take precautions and follow public health orders.

For more information on the #MaskUp campaign, visit http://www.everymaskup.com.

About Cleveland Clinic

Cleveland Clinic is a nonprofit multispecialty academic medical center that integrates clinical and hospital care with research and education. Located in Cleveland, Ohio, it was founded in 1921 by four renowned physicians with a vision of providing outstanding patient care based upon the principles of cooperation, compassion and innovation. Cleveland Clinic has pioneered many medical breakthroughs, including coronary artery bypass surgery and the first face transplant in the United States. U.S. News & World Report consistently names Cleveland Clinic as one of the nation’s best hospitals in its annual “America’s Best Hospitals” survey. Among Cleveland Clinic’s 67,554 employees worldwide are more than 4,520 salaried physicians and researchers, and 17,000 registered nurses and advanced practice providers, representing 140 medical specialties and subspecialties. Cleveland Clinic is a 6,026-bed health system that includes a 165-acre main campus near downtown Cleveland, 18 hospitals, more than 220 outpatient facilities, and locations in southeast Florida; Las Vegas, Nevada; Toronto, Canada; Abu Dhabi, UAE; and London, England. In 2019, there were 9.8 million total outpatient visits, 309,000 hospital admissions and observations, and 255,000 surgical cases throughout Cleveland Clinic’s health system. Patients came for treatment from every state and 185 countries. Visit us at clevelandclinic.org. Follow us at twitter.com/CCforMedia and twitter.com/ClevelandClinic. News and resources available at newsroom.clevelandclinic.org.


About the #MaskUp Campaign

www.everymaskup.com is a collaboration of 100 leading health systems representing thousands of hospitals across the U.S. joining together to create messages for the betterment of communities they serve. The impetus for this, and other public service campaigns to follow, came from a group of health care marketing and communications executives meeting for a decade and reengaged weekly since the COVID-19 pandemic began. The goal is to share knowledge and experience, best practices, strategies and resources- knowing they can accomplish more together. Founded and led by Rhoda Weiss, Ph.D., Los Angeles-based national health care leader and consultant, the expanded coalition is partnering with Cleveland Clinic Chief Marketing and Communications Officer Paul Matsen and his team for this effort. Additionally, hospitals and health systems on a regional basis continue to come together to send messages like these of prevention and safety, hope and healing, life and death, care and caring.