Cleveland Clinic and TikTok have joined forces to motivate the public to wear facemasks.
Cleveland Clinic recently joined more than 100 leading health systems across the U.S. for a public health campaign called #MaskUp, making an urgent plea for all Americans to wear masks to help limit the spread of COVID-19.
To support this campaign, TikTok is working with Cleveland Clinic to amplify this important message to their users. As one of the only health systems currently sharing content on TikTok, Cleveland Clinic will host a special version of the #MaskUp campaign video on its TikTok channel. In addition, the video will run in prominent in-feed ad space for two weeks, through ad credits provided by TikTok, which are a continuation of TikTok’s commitment to COVID-19 relief efforts including enabling trusted organizations to share crucial public health information and meaningfully engage the TikTok community.
@clevelandclinicOur healthcare workers are working hard to keep you safe. Show your appreciation. Wash your hands, practice social distancing + wear a mask. ##MaskUp♬ original sound – clevelandclinic
The #MaskUp campaign comes as the trend of COVID-19 cases and deaths continue to grow at an alarming rate. More than 12.3 million Americans have tested positive for the virus leading to more than 257,000 deaths.
Within the first week of the national campaign launching, another 19 health systems have signed on to show their support, joining hundreds of other hospitals across the country in encouraging their local communities to wear masks.
Within 24 hours of Cleveland Clinic debuting content on its TikTok channel as part of this unique collaboration, the video had more than one million views. This demonstrates the power of short-form content platforms to involve people of all ages in this important public health effort.
Recent studies from the U.S. Centers for Disease Control and Prevention have shown that facemasks effectively limit spread of the COVID-19 virus, protecting wearers as well as those around them. In addition to masking, the CDC suggests minimizing non-household contacts, maintaining a physical distance of at least six feet, and limiting the amount of time around others, especially while indoors.
The country has reached a tipping point. If current trends continue, hospital leaders are increasingly concerned that shortages of healthy caregivers will make it difficult to handle a rapidly increasing number of patients. While vaccines are showing great progress and promise, no one knows when those vaccines will be ready for widespread use. In the meantime, everyone must remain vigilant, take precautions and follow public health orders.
For more information on the #MaskUp campaign, visit http://www.everymaskup.com.